Branding

Design Considerations For a Logo Design Considerations For a Logo

Many entrepreneurs jump right into wanting a logo as soon as the ink has dried on... 

Do-It-Yourself Branding Basics Do-It-Yourself Branding Basics

Branding gurus would like people to think there’s a secret formula rocket science... 

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Strategy

Your Database Is Your Goldmine— Take Care Of It! Your Database Is Your Goldmine— Take Care Of It!

A lot of people go to a networking meeting, trade show, or conference only to return... 

Gain Market Share Even In Tough Times Gain Market Share Even In Tough Times

In order to gain that market share, you need to ensure that your brand is top of... 

Building A Marketing Communications Strategy Building A Marketing Communications Strategy

If you’re an entrepreneur or small business that believes marketing communications... 

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Networking

The Biggest Key in Networking is Follow Up— Make Sure You Do It! The Biggest Key in Networking is Follow Up— Make Sure You Do It!

If you meet someone at a networking event, make sure you follow up.  So many people go to an event only to take a stack of business cards and pile them in a drawer or on their desk. The biggest key in making networking successful for you is following up.  Make sure you do so. Create a follow up process that supports what you say about yourself... [Read more of this review]

Create a ‘Meet and Greet’ Mindset for Networking Success Create a ‘Meet and Greet’ Mindset for Networking Success

To be successful at networking, you need to ensure you’re in the right mindset first.  There are a few simple steps that you can follow when attending events to harvest the rewards of networking. An Attitude of Giving You must have an attitude of giving first.  If you approach potential contacts at networking meetings with the clear intent... [Read more of this review]

Create An Outstanding Elevator Pitch Create An Outstanding Elevator Pitch

Everyone has been told that they need to have a great elevator pitch, but how many of us really do? It is worth the time to sit down and develop one- and practice it. You never know when that once in a lifetime opportunity will happen so you want to be ready to knock someone’s socks off. To create a great elevator pitch, ask yourself the following... [Read more of this review]

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